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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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Introduction

Molly

I started working in mobile before people really understood what that meant. Their perspective on the industry was related to carriers and handset manufacturers. But third-party services didn’t seem to gain traction until American Idol allowed us to text to vote on our favorite contestants.

I also worked in the entertainment industry with a team that created digital tools for radio stations across the United States and Canada. Knowing that text messaging was growing rapidly, we created a service, which allowed you to send text messages to radio DJs and vice versa, allowing them to send you messages about new songs, promotions, and events at the radio station. At the time, this was when an entire TXT language was beginning to ...

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