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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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Key References

Aaker, D. 2008. Strategic Market Management. Hoboken, NJ: John Wiley & Sons. ISBN 978-0-470-05623-3

American Dialect Society. January 8, 2011. “‘App’ Voted 2010 Word of the Year by the American Dialect Society (UPDATED).” Americandialect.org. http://www.americandialect.org/app-voted-2010-word-of-the-year-by-the-american-dialect-society-updated (accessed January 28, 2012).

American Marketing Association Dictionary 2012. https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=C#click-through+rate+%28ctr%29 (accessed November 2, 2012).

Arnold, J. April 2011. Calculating the Open Rate for Your E-Mail Marketing Campaign.” In E-Mail Marketing For Dummies. 2nd ed. Hoboken, NJ: Wiley Publishing, Inc.

Broadband TV News. 2010. 84.1% ...

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