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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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Key Terms

All terms are customized for the mobile age by Molly Garris.

CHAPTER 1

mobile marketing: marketing on or with a mobile device, such as a smartphone.1

smartphone: a mobile phone with more advanced computing capability and connectivity than basic feature phones.2 While both can typically browse the web, smartphones also have the ability to access and download apps for a richer mobile experience, amongst other features.

operating system (OS): An operating system (OS) is a software that manages computer hardware resources and provides common services for computer programs. The operating system is an essential component of the system software in a computer system. Application programs usually require an operating system to function. Operating ...

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