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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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Notes

Introduction

1.Schultz, Tannenbaum, and Lauterborn (1993).

Chapter 1

1.Hinkle (2014).

2.MarketingCharts Staff (2014).

3.Dolcourt (2013).

4.comScore (2014).

5.Dolcourt (2013).

6.“Overall Wireless Network Problem Rates Differ Considerably Based on Type of Service” (2013).

7.Bernoff (2013).

8.Zickuhr and Rainie (2014).

9.Mobile Behavior Report (2014).

10.Harvard Business Review Magazine (2013).

11.Walsh (2012).

12.“Digital Set to Surpass TV in Time Spent with US Media” (2013).

13.Forrester (2013).

14.eMarketer (2013).

15.Mobile Behavior Report (2014).

16.comScore (2013).

17.Ask (2013).

Chapter 2

1.Associated Press (2013).

2.Sterling (2014).

3.Mallow, Taylor, and Reilly (2013).

4.Oliverez-Giles (2013).

5.Kluger. (2012).

6.Pew Research ...

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