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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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Preface

This book is for marketing experts (and newbies) who want to learn why and how to create mobile marketing campaigns. With our passion for education, we wrote this to help you learn about the exploding field of mobile marketing and why it is so important to embrace it in your ­integrated marketing strategy. Whether you are an educator, student, ­professional or mobile maven, we hope that you enjoy the strategies and case studies we bring to life in this book.

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