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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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References

Albergotti, R. 2014. “Facebook Answers Critics with Mobile-Ad Surge.” The Wall Street Journal, July 23. http://online.wsj.com/articles/facebook-results-keep-surging-on-mobile-ad-growth-1406146246

Aquino, C. 2013. “Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013.” comScore. http://www.comscore.com/Insights/Blog/Putting-the-2013-U.S.-Digital-Future-in-Focus (accessed November 19, 2014).

Arc Worldwide. 2013. “Beautiful Hair Whatever the Weather.” Brand Activation Association. http://www.baalink.org/reggie-case-study/beautiful-hair-whatever-weather

Ask, J.A. 2013. “Getting Mobile Right with Mobility POST.” Forrester. https://www.forrester.com/Getting+Mobile+Right+With+Mobility+POST/fulltext/-/E-RES94541 ...

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