Chapter 1

Discover the Potential

They are able because they think they are able.



A diamond is a piece of coal put under pressure for a long time.


Author unknown

A 13-year-old boy was once gifted a computer for his birthday. He promptly dismantled it, to the utter shock and dismay of his parents. However, the boy knew why he was doing it. He wanted to find out for himself how much the intermediary was earning by selling computers. He wanted to prove to himself that it was possible to sell direct to the ultimate consumer. This was the beginning of unearthing the great potential which made Michael Dell one of the greatest business successes in the world, selling direct from Dell.

Like Michael Dell, there have been an almost unlimited ...

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