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A Bigger Prize by Margaret Heffernan

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CHAPTER 8

Supersize Everything

                People say to you: “I know a place where you can get more.” It’s very hard to say, “No, thank you, I’m happier with less.” Hard to say that. People start thinking you must be stupid.

—David Hare, The Way to Yes

On September 19, 1928, construction began on the Chrysler Building in New York City. Walter Chrysler, founder of the eponymous car company, had decided that, since his sons would probably settle in New York, they needed something to be responsible for. (His two daughters, apparently, had no such needs.) As the sons of one of the richest men in America, their requirements were pretty special. ...

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