Selling Blockchain as Other Than Blockchain
The Economist ran a cover story back in 2015, calling the technology behind Bitcoin a “trust machine.” Nothing can be further from the truth. Blockchain is a machine that will lower the cost of trust in trade and economy of $23 trillion.1 Blockchain is a trust layer for platforms and applications. It is a trust protocol for networks. It is not a database layer or a storage layer. In fact, blockchain doesn’t perform well in any of those areas and was never conceived to be either of the two. It is a ledger, a truth ledger, that stores transactions between two parties, two machines, two human beings, or two enterprises anywhere in the world.
With the possibility of reversal, the need for trust ...
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