Book description
This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats.
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Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more.
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Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....
Table of contents
Product information
- Title: A Brief Look at Some Businesses Based on Shared Social Experience
- Author(s):
- Release date: April 2010
- Publisher(s): Pearson
- ISBN: 9780132102711
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