CHAPTER 3
Who Complains?
Customers come in all sizes and shapes; they have different ethnicities, native languages, income levels, education, and social standing. Some are nice, while others are naturally hostile or arrogant.
Some are also like you!
When it comes to complainers, there are many different types as well. We’ll look at four categories of complainers and use that information to better understand our customers.
ACTIVITY11
Complainers Come in a Variety of Packages
In this chapter, we will look at four categories of people who complain. These categories aren’t covered in the personality type studies you may have seen. We’re going to ...
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