It is society which, fashioning us in its image, fills us with religious, political and moral beliefs that control our actions.

Émile Durkheim, Suicide Ch. 3

(1951[1897]) pp. 211–212

Leges Sine Moribus Vanae(Laws without morals are empty)

Horace, Odes (c. 24–25 BC) III.24

In addition to trial and error experimentation, preferences are acquired by genetic predisposition (e.g., a taste for sweets) and by a social learning process termed cultural transmission from our parents, others elders, and our peers (e.g., a taste for rice over potatoes). As we saw in §2.3, genetic and cultural transmission are in many ways similar, a fact that has been exploited by the classic contributions to the modeling of cultural evolution by Cavalli-Sforza ...

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