10. Automate, Schedule and Mobilise
Too many marketers send their email marketing campaigns literally seconds after they have put the finishing touches to their design/content. There are a number of reasons why you should not do this:
- Room for error: Mistakes can be made when campaigns are hurried out the door. Typos, formatting errors and broken links do not reflect well on your brand.
- No real plan: Planning your campaigns is essential if you want to maximise their results while ensuring efficiencies across your entire business. For example, sending a campaign when stocks are limited or your warehouse is operating at peak capacity can damage your reputation and destroy morale.
- Wrong timing: A well-timed email sent during office hours ...