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A Crash Course in Email Marketing for Small and Medium-sized Businesses by John W. Hayes

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13. Email Marketing for eBay and Amazon Sellers

I do a lot of work with online marketplace sellers. For the most part they are working with eBay and Amazon. These are incredibly entrepreneurial individuals, but for online marketplace sellers email marketing isn’t so easy.

Adding contact information obtained from eBay or Amazon sales to your email marketing list isn’t allowed under both sites terms and conditions and doing so risks the closure of your seller account. This shouldn’t prevent marketplace sellers from using email marketing. It just means they need to be a little more creative when building their list.

Note: eBay do provide users with a simple email marketing solution – but while this solution will help sellers win repeat business, ...

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