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A Crash Course in Email Marketing for Small and Medium-sized Businesses by John W. Hayes

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1. Email Marketing is Alive and Kicking

As online marketing technologies go, email marketing has been around for a very long time. But did you know that email marketing even predates the internet as most of us know it?

The very first email marketing message was sent in 1978 via the ARPANET system, a forerunner of the internet initially funded by the US Department of Defence and used in universities and research laboratories.

Sent on behalf of the now defunct computer manufacturer DEC, it hit a list of approximately 400 names. The campaign was widely criticised by its recipients, who had not requested to receive such marketing messages. This makes the problem of spam (unsolicited commercial email) as old as email marketing itself!

In the 35 ...

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