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A Crash Course in Email Marketing for Small and Medium-sized Businesses by John W. Hayes

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2. Selecting Your Email Marketing Service Provider

The world of email marketing is a highly competitive space. There are literally hundreds of email marketing service providers fighting for your business. When selecting a solution you should take your time to ensure the service provides all the tools you need to successfully manage your campaigns.

Many email marketing service providers targeting the small and medium-sized business market offer free limited trials of their software. It is worth trialling a number of solutions (even if you limit these tests to sending within your organisation) to find the one you are most comfortable with. Remember, switching providers once you have uploaded and segmented all your lists, installed your email ...

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