O'Reilly logo

A Crash Course in Email Marketing for Small and Medium-sized Businesses by John W. Hayes

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6. Driving Engagement Beyond The Click

Email is consumed across a wide range of technology platforms, ranging from small (and not so small) mobile phones, tablet devices such as the ubiquitous iPad, through to the more traditional (and beginning to look a little dated) laptop and (almost antiquated) desktop personal computers.

Each technology delivers its own set of opportunities and challenges for the marketer. But no matter how your subscribers consume their email, there is one problem that all marketers must be aware of.

The email inbox does not provide a great environment to hold the recipient’s attention or drive engagement beyond the click.

The technology used to receive emails is not cutting edge. It does a great job at receiving, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required