Email is consumed across a wide range of technology platforms, ranging from small (and not so small) mobile phones, tablet devices such as the ubiquitous iPad, through to the more traditional (and beginning to look a little dated) laptop and (almost antiquated) desktop personal computers.
Each technology delivers its own set of opportunities and challenges for the marketer. But no matter how your subscribers consume their email, there is one problem that all marketers must be aware of.
The email inbox does not provide a great environment to hold the recipient’s attention or drive engagement beyond the click.
The technology used to receive emails is not cutting edge. It does a great job at receiving, ...