CHAPTER 1You Don’t Need to Launch Today
The second-most successful Kickstarter project of all time originally launched six months too soon and failed. But when the Coolest cooler relaunched half a year later, it raised $13,285,226 from 62,642 backers.
One of the biggest mistakes people make when launching a crowdfunding project is to launch too soon. While the Coolest cooler is an outlier, given its epic level of success, it serves as a great example of how not launching today can make a huge impact on your dream project.
FIGURE 1. The Coolest cooler, the product behind one of the most successful crowdfunding campaigns ever held. Reproduced courtesy ...
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