CHAPTER 6Backers Are Individuals, Not Numbers
A month after I shipped Viticulture, a backer in the Netherlands sent me an e-mail. He was a bulk backer, so he received six full copies of Viticulture for about $30 each, a price point that led to no profit for Stonemaier Games because of all the custom components we crammed into the box (something I wouldn’t recommend to other project creators—budget better than I did!).
The backer told me that he had lost his job the day he received the shipment of Viticulture, and he was suddenly faced with the prospect of paying the bills for his family without an income. So he put five of his six copies of Viticulture on eBay. Thanks to the secondary market for the full game at that time, he was able to cover ...
Get A Crowdfunder's Strategy Guide now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
