Introduction
What is the most important challenge for a twenty-first-century leader?
Building a culture of purpose.
Cultures of purpose power winning organizations. And although leaders are right to track innovation, differentiation, and profitability, it is in cultures of purpose that any of these last.
Cultures of purpose don't fall from the sky; they don't spring from happy accidents or baffling evolutions. Such cultures are built, over time and with concrete building blocks. Sustainability provides the most reliable blueprint for assembling these building blocks into a culture of purpose.
As words go, sustainability is about as evocative as elevator Muzak. Both vague and ubiquitous, the term has been so overused that it means everything ...
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