A Data-Driven Approach to Customer Relationships: A Case Study of Nedbank's Data Practices in South Africa

Book description

South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customer improve their service.

Product information

  • Title: A Data-Driven Approach to Customer Relationships: A Case Study of Nedbank's Data Practices in South Africa
  • Author(s): Laura Winig
  • Release date: January 2016
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT58270