Book description
South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customer improve their service.Table of contents
Product information
- Title: A Data-Driven Approach to Customer Relationships: A Case Study of Nedbank's Data Practices in South Africa
- Author(s):
- Release date: January 2016
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT58270
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