3YOUR MISSION TO BUILD A BETTER WORLDMoving from self to company

DOI: 10.4324/9781003227151-6

Objectives

  • Reflect on your passion, purpose, and reason for being

  • Leverage your values for impact, and ultimately value creation

  • Learn how to create a mission statement as a call to action

  • Develop mission-driven principles that lead to preferred futures

We are all motivated to do things for different reasons and yet, there are intrinsic similarities at a basic human level. This concept is the basis for Maslow's theory, first published as A Theory of Human Motivation in 1943 (Maslow, 1943, 370–396). Maslow's Hierarchy of Needs created a pyramid-shaped diagram to explain how humans can attain self-actualization and fulfillment once their basic ...

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