Do you need a release for a photo of someone you took in public? How about photos of buildings? Does it make a difference if the subject was paid to be in the picture? You can't answer these questions without more information. As the photographer, you need to understand your buyer's concerns in order to make savvy decisions about how you market your photos and to whom. Here's how to make money from all your photos, whether or not they have releases, by understanding the business aspects of the law.
Table of Contents
- About the Author
- INTRODUCTION: How We Got Here
- 1. Everyone's Doing It. So What's Wrong?
2. What's a Model Release?
- 2.1. GETTING ON THE SAME PAGE
- 2.2. WHO IS RESPONSIBLE?
- 2.3. LITIGATION IN A NUTSHELL
- 2.4. MINIMIZING YOUR INVOLVEMENT
- 2.5. THE LICENSEE'S RESPONSIBILITY
- 2.6. THE PRACTICAL APPROACH
- 2.7. THE ROLE OF ETHICS
- 2.8. WAR STORIES FROM THE MUDDY MIDDLE
- 2.9. THE BOTTOM LINE IN BUSINESS
- 3. Understanding "Use"
- 4. Analyzing the Need for a Model Release
- 5. Dissecting a Model Release
6. Dealing with Photos of Property
- 6.1. UNDERSTANDING COPYRIGHTS
- 6.2. UNDERSTANDING TRADEMARKS
- 6.3. ASSESSING VALUE
- 6.4. IMPLICATIONS FOR MODEL RELEASES
- 6.5. TESTING THE TRADEMARK SYSTEM
- 6.6. CONSIDERATIONS FOR COPYRIGHTS
- 6.7. SPECIAL CONSIDERATIONS FOR PHOTOS OF BUILDINGS
- 7. The Business of Licensing
- Title: A Digital Photographer's Guide to Model Releases: Making the Best Business Decisions with Your Photos of People, Places and Things
- Release date: March 2008
- Publisher(s): Wiley
- ISBN: 9780470228562