Dan Heller is a freelance photographer based in Marin County, California. He is often on assignment, shooting images for adventure travel companies who use his work in their promotional materials. When he's not traipsing across continents, he taps this great body of work to create fine art prints, and to relicense photos for commercial and editorial uses, as part of his stock photography business.
Dan honed his photographic skills from years of taking pictures while on vacation. It was his decision to post those vacation photos on his Web site that sparked a growing business, generating sales and transforming his hobby into a career.
Dan has since become a photo industry analyst, who writes about trends and developments that shape the future of the business, both from an individual photographer's perspective and from the broader industry view. He is also a business consultant for companies entering or investing in the stock photography industry. You can read his blog on the subject at