
vii
Contents
Introduction ................................................................. xi
Acknowledgments ..................................................... xvii
1 What’s Your Job? ......................................................1
Why Is It So Tough to Create Value? .................................. 5
What the Heck Is Your Work, Anyway? ............................. 7
Going to the Gemba ........................................................... 9
What’s It All about? ............................................................12
Next Steps ..........................................................................12
Notes ................................................................................... ...