Skip to Main Content
A Factory of One
book

A Factory of One

by Daniel Markovitz
December 2011
Intermediate to advanced content levelIntermediate to advanced
177 pages
3h 39m
English
Productivity Press
Content preview from A Factory of One
74 ◾  A Factory of One
each day. That paralysis impedes flow and wastes a significant
amount of time.
Sheena Iyengar, a professor at Columbia Business School,
conducted a famous experiment in which she showed the
effects of having too many choices.
15
She put jars of jam on
tables in a supermarket—different flavors in groups of 6 and
24—and offered samples to shoppers. She discovered that the
table with 24 attracted more visitors, but the table with 6 jams
prompted a greater proportion of people to buy (30% of those
who stopped at the 6-flavor table bought a jar, while only 3%
at the 24-flavor table made a purchase)—a 10-fold difference
in action.
The problem, as Iyengar pointed out, is that when con-
fronted with too many choices (she believed that ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Lean Assembly

Lean Assembly

Michel Baudin
Smart Manufacturing

Smart Manufacturing

Anthony Tarantino
Making IT Lean

Making IT Lean

Howard Williams, Rebecca Duray

Publisher Resources

ISBN: 9781439859933