Chapter 10

A fast-and-frugal finance

Fan: “You're Norma Desmond. You used to be big in pictures.”

Norma: “I am big, the pictures got small.”

https://www.youtube.com/watch?v=TMUJpec6Bdc

Abstract

This concluding gives some final thoughts on how a fast-and-frugal finance will emerge and consolidate its place as “just normal finance”. To do this we return to the key building blocks of the fast-and-frugal approach of building an adaptive toolbox for financial decision-making, ecological financial rationality, and the intuitive design of financial decision-making systems. Of these the most underdeveloped, and most pressing, duty is the design of compelling intuitive systems for fast-and-frugal financial decision-making. We hope this book will spur on others ...

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