6. Sports

One knows much, much more about the performance of a baseball player, who entertains us, than about our physician, who directs our care that can mean the difference between life and death.

Introduction and Industry Challenges

The sports industry is about entertainment and pleasing the fans...and the fans love their sports. For example, there were 75 million attendees at 2,420 Major League Baseball games in 2011.1 There were more than 15 million viewers for game four of the 2012 World Series.2 Almost 27 million attended a NCAA Division I men’s basketball game in 2010–2011.3 Additionally, there is more ink in daily newspapers on sports than on business and the arts; local TV closes out its nightly program with a sports segment; there ...

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