Preface
A Framework for International Business provides students and practicing managers with a concise but thorough review of essential international business management concepts and techniques. The insights we gained from comprehensive research and discussions with hundreds of practitioners, students, and faculty have been instrumental in refining the pedagogical approach incorporated herein.
This book captures the new realities in international business as practiced today. These include global sourcing, the impact of technological advances on globalization, the globalization of finance, emerging markets, the success of the smaller firm in international markets, and corporate social responsibility. Emerging markets receive special attention. ...
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