July 2013
Intermediate to advanced
352 pages
15h 18m
English
In this chapter, you will learn about:
Culture and cross-cultural risk
Interpretations of culture
Overcoming cross-cultural risk: Managerial guidelines
Ethics in international business
Corporate social responsibility
A framework for making ethical decisions
Culture is the learned, shared, and enduring orientation patterns in a society. People demonstrate their culture through values, ideas, attitudes, and behaviors. In international business, we step into cultural environments characterized by unfamiliar languages and unique value systems, beliefs, behaviors, and norms. Often, these differences get in the way of straightforward ...