Chapter 8 Strategy and Organization in the International Firm
Learning Objectives
In this chapter, you will learn about:
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Strategy in international business
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Building the global firm
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The integration-responsiveness framework
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Strategies based on the integration-responsiveness framework
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Organizational structure
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Organizational structures for international operations
Organizing the firm on a global scale is challenging. It requires skillfully configuring activities across diverse settings, integrating and coordinating these activities, and implementing common processes to ensure the activities are performed optimally. In addition, the firm must simultaneously respond to the specific needs and conditions that characterize the individual ...
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