July 2013
Intermediate to advanced
352 pages
15h 18m
English
In this chapter, you will learn about:
Strategy in international business
Building the global firm
The integration-responsiveness framework
Strategies based on the integration-responsiveness framework
Organizational structure
Organizational structures for international operations
Organizing the firm on a global scale is challenging. It requires skillfully configuring activities across diverse settings, integrating and coordinating these activities, and implementing common processes to ensure the activities are performed optimally. In addition, the firm must simultaneously respond to the specific needs and conditions that characterize the individual ...