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A Framework of International Business
book

A Framework of International Business

by S. Tamer Cavusgil, John R. Riesenberger, Gary Knight
July 2013
Intermediate to advanced content levelIntermediate to advanced
352 pages
15h 18m
English
Pearson
Content preview from A Framework of International Business

Chapter 8 Strategy and Organization in the International Firm

Learning Objectives

In this chapter, you will learn about:

  • Strategy in international business

  • Building the global firm

  • The integration-responsiveness framework

  • Strategies based on the integration-responsiveness framework

  • Organizational structure

  • Organizational structures for international operations

Organizing the firm on a global scale is challenging. It requires skillfully configuring activities across diverse settings, integrating and coordinating these activities, and implementing common processes to ensure the activities are performed optimally. In addition, the firm must simultaneously respond to the specific needs and conditions that characterize the individual ...

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Publisher Resources

ISBN: 9780137589869