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A Framework of International Business
book

A Framework of International Business

by S. Tamer Cavusgil, John R. Riesenberger, Gary Knight
July 2013
Intermediate to advanced content levelIntermediate to advanced
352 pages
15h 18m
English
Pearson
Content preview from A Framework of International Business

Chapter 9 Global Market Opportunity Assessment

Learning Objectives

In this chapter, you will learn about:

  • Assessing global market opportunities

  • Analyzing organizational readiness to internationalize

  • Assessing the suitability of products and services for foreign markets

  • Screening countries to identify target markets

  • Assessing industry market potential

  • Choosing foreign business partners

  • Estimating company sales potential

Assessing Global Market Opportunities

Managers’ choices determine the future of the firm. Making good choices depends on having objective evidence and hard data about what products and services to offer and where to offer them. The more managers know about an opportunity, the better equipped they will be to exploit ...

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Publisher Resources

ISBN: 9780137589869