July 2013
Intermediate to advanced
352 pages
15h 18m
English
In this chapter, you will learn about:
An overview of foreign market entry strategies
Internationalization of the firm
Exporting as a foreign market entry strategy
Managing export-import transactions
Export-import financing
Identifying and working with foreign intermediaries
Countertrade: a popular approach for emerging markets and developing economies
The choice of foreign market entry strategy is one of the key decisions management makes in international business. Let’s review the various approaches:
Trade of products and services refers to primarily home-based international exchange activities, such as global sourcing, ...