Chapter 10 Exporting and Countertrade

Learning Objectives

In this chapter, you will learn about:

  • An overview of foreign market entry strategies

  • Internationalization of the firm

  • Exporting as a foreign market entry strategy

  • Managing export-import transactions

  • Export-import financing

  • Identifying and working with foreign intermediaries

  • Countertrade: a popular approach for emerging markets and developing economies

An Overview of Foreign Market Entry Strategies

The choice of foreign market entry strategy is one of the key decisions management makes in international business. Let’s review the various approaches:

  1. Trade of products and services refers to primarily home-based international exchange activities, such as global sourcing, ...

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