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A Framework of International Business
book

A Framework of International Business

by S. Tamer Cavusgil, John R. Riesenberger, Gary Knight
July 2013
Intermediate to advanced content levelIntermediate to advanced
352 pages
15h 18m
English
Pearson
Content preview from A Framework of International Business

Chapter 10 Exporting and Countertrade

Learning Objectives

In this chapter, you will learn about:

  • An overview of foreign market entry strategies

  • Internationalization of the firm

  • Exporting as a foreign market entry strategy

  • Managing export-import transactions

  • Export-import financing

  • Identifying and working with foreign intermediaries

  • Countertrade: a popular approach for emerging markets and developing economies

An Overview of Foreign Market Entry Strategies

The choice of foreign market entry strategy is one of the key decisions management makes in international business. Let’s review the various approaches:

  1. Trade of products and services refers to primarily home-based international exchange activities, such as global sourcing, ...

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Publisher Resources

ISBN: 9780137589869