Chapter 10 Exporting and Countertrade
Learning Objectives
In this chapter, you will learn about:
-
An overview of foreign market entry strategies
-
Internationalization of the firm
-
Exporting as a foreign market entry strategy
-
Managing export-import transactions
-
Export-import financing
-
Identifying and working with foreign intermediaries
-
Countertrade: a popular approach for emerging markets and developing economies
An Overview of Foreign Market Entry Strategies
The choice of foreign market entry strategy is one of the key decisions management makes in international business. Let’s review the various approaches:
-
Trade of products and services refers to primarily home-based international exchange activities, such as global sourcing, ...
Get A Framework of International Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
