Every freelancer needs to decide what to call their business. Sole proprietors often just do business in their own name. Doing so simplifies the business licensing process, can avoid a few minor administrative hassles, and can avoid trademark pitfalls that come with coined terms and clever turns of phrase. Of course, many freelancers, even those who work as sole proprietorships, will want to explore more creative names for their businesses. For those who will be forming legal entities, the choice of name involves additional considerations, because the company’s name needs to be available at the state level before it can be used.
This chapter’s focus is on the legal technicalities of choosing a name, rather than ...
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