IN LATE 2010, CHERYLANN GENGLE CONTACTED ME. She was a grieving mother reaching out for fundraising suggestions. Her college-age daughter, Brittany, had been killed in the Haiti earthquake earlier that year. CherylAnn's family wanted to build an orphanage to honor her daughter, while being respectful to the over 250,000 Haitians who had lost their lives. Her goal was to raise enough money to build an orphanage in a developing country.
I remember thinking: Auctions are a lot of work. What advice can I possibly give CherylAnn in this tragic moment? She needed more than a fundraising auction event. Raising millions of dollars requires a multipronged strategic fundraising approach.