Chapter 4Make Your Auctioneer Your Quarterback

Can just anyone conduct a fundraising auction? Are auctioneers even necessary anymore?

Can a football team win a game without a quarterback? A quarterback is indispensable because he knows the unique game plan well enough to execute it in real-time leading the team to score while rousing fans. Touchdown! Similarly, a benefit auctioneer is vital because she has specialized fundraising expertise needed to strategically conduct a charity auction in real-time to maximize revenue and inspire donors. Sold! In both cases, that's how records are broken!

Some people think that anybody with a strong voice and a sense of humor can lead a successful benefit auction. Yet the modern auctioneer is part psychologist, ...

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