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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions by Kathy Kingston

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Chapter 6Procure Incredible Auction Items

STRATEGIC AUCTION ITEM SOLICITATION IS LIKE FISHING. Sound strange? Consider this: There's a huge difference between fly fishing and plain ol' fishing. Think Alaska. Think Deadliest Catch. Fishermen toss big crates out in the ocean. Not only do they catch crabs, they also haul a lot of by-catch (unwanted sea creatures). The same thing happens with item solicitation. When you throw out a big net for item procurement, you'll get heaps of extra low-performance items that no one wants.

Fly fishermen have a saying, “Match the hatch.” This means match the lure to the specific insect upon which the fish you're targeting likes to feed. For example, an experienced angler knows that bottom-hugging crawfish lures ...

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