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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions by Kathy Kingston

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Chapter 7Make Your Show Flow

IN THE WEEKS BEFORE YOUR AUCTION, it's easy to forget how much fun you're about to have. This is theater! You're about to put on a show! The magic of that can get lost, because benefit auctions are intense work. Inevitably, you will spend countless hours planning, organizing, and preparing for your event: attracting the right guests, determining the right mix of revenue streams, choosing just the right auctioneer, selecting meals, and recruiting and training volunteers (just to name a few myriad tasks on your benefit auction list). These ingredients are necessary for a successful event, but they are not sufficient.

When you shift your mind-set to the Philanthropy Model of Fundraising Auctions, you realize that ...

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