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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions by Kathy Kingston

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Chapter 14Add Strategic Income Streams (…and Fun)

I'LL NEVER FORGET THE MOMENT—The auction venue full of teachers, and they all leapt up at once when first-grade teacher Courtney's name was drawn to win the Pot of Gold. “You just won a credit of $10,000 to be used tonight at the live auction and fund-a-need.” I was the auctioneer for Nashoba Learning Group's annual gala auction.

“But this can't be! I didn't buy a ticket. I couldn't afford the $100 chance,” Courtney wondered out loud.

Susan Parziale, a parent, ran over to me and grabbed the microphone. “Courtney, we love how you help our kids, and we bought you a ticket! Enjoy!”

Bidding escalated each time Courtney raised her bid card, her hand, or even her eyebrow. Other guests were “enthusiastically ...

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