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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions by Kathy Kingston

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Chapter 15Keep the Money Flowing

THE FUTURE OF AUCTION FUNDRAISING IS BRIGHT. Nonprofit, education, association leaders, development professionals and fundraising auctioneers are becoming more and more savvy about the business, art, psychology, and theater of fundraising auctions.

Now it's time for charitable and educational institutions to leverage the latest innovations in benefit auction strategies and technology. Without those innovations, you're not likely to achieve record-breaking success. With them, you can create a community of champions for your cause, and build momentum that will carry you years into the future (see Figure 15.1).

Figure 15.1 Community of Champions

The Party's Over—See Ya Next Year…Maybe…

In three decades of ...

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