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A HouseBeautiful Home Business by Emma Jones

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CHAPTER TEN. Marketing I. PR and Trade Shows

SALES ARE COMING in and you want to tell the world about you and your new business. Profile brings new customers, new sales and headlines!

Getting known

Become known in the press and online by making friends with the media, hosting events, entering awards and becoming an expert in your field. Create the right first impression, whether a customer meets you at an event or visits your site. Here’s guidance on how to achieve it all. First step: getting known.

Plot the script

Your business needs a narrative. You should have heard of the ‘elevator pitch’ – a one or two-sentence summary of exactly what your business does, adapted to the brevity of the average journey in a lift with an executive ...

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