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A HouseBeautiful Home Business by Emma Jones

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CHAPTER ELEVEN. Marketing II. Online Promotion

GET WELL-KNOWN online and attract customers to your site through search engine optimisation, social tagging and pay-per-click advertising.

SEO and online adverts

Rise up the search engine ranks

Search engine optimisation, or SEO, is the process by which you can improve rankings for your website in the top search engines such as Google, so that your site appears on the first few pages of results rather than page 75!

Google uses software known as ‘spiders’ to crawl the web on a regular basis and find sites to add to its index. There are steps you can take to make it easier for the spiders to find and add your site.

Start with the homepage

Provide high-quality, text-based content on your ...

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