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A HouseBeautiful Home Business by Emma Jones

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CHAPTER TWELVE. Happy Customers and a Balanced Business

NOW LET’S LOOK at how to keep customers coming back and make sure the business stays in balance as you grow.

Attract customers back

You are making sales and developing a strong community of fans and followers. Give visitors and customers a reason to return by following these steps.

Fresh and user-generated content

Encourage visitors and customers back to your site with regular posted content, and if it’s an e-commerce site, keep the product range updated. Give your site some TLC each day. Fresh content will attract visitors who want to see what’s new; it will also appeal to the trawling web spiders who determine search engine results.

Encourage your site visitors to get to ...

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