AS SOON AS you begin to think about products, you need to start thinking about your brand. Your brand will tie everything you do together: from what you sell to how you sell it. It will determine product ranges, packaging, your online presence – just about everything.
It leaves your business’s first impression on every customer, supplier and partner. Here’s some advice on how to make sure that impression is a good one.
Customers will get an immediate sense of your style from your logo and related branding. Impress with a nice-looking company design that’s repeated across promotional materials, from business cards to brochures.