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A HouseBeautiful Home Business by Emma Jones

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CHAPTER FOUR. Building and Protecting Your Brand

Your business’s first impression

AS SOON AS you begin to think about products, you need to start thinking about your brand. Your brand will tie everything you do together: from what you sell to how you sell it. It will determine product ranges, packaging, your online presence – just about everything.

It leaves your business’s first impression on every customer, supplier and partner. Here’s some advice on how to make sure that impression is a good one.

Look at my logo!

Customers will get an immediate sense of your style from your logo and related branding. Impress with a nice-looking company design that’s repeated across promotional materials, from business cards to brochures.

Think ...

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