9 SETTING UP JOINT VENTURES
A joint venture is an increasingly popular way of doing business, especially in the high-tech arena. This chapter discusses the issues that you should consider when embarking upon a joint venture.
A ‘joint venture’ is not a fixed legal term: it covers a multitude of different business structures, from straightforward channel-to-market arrangements (like agency and distribution) to collaborative partnerships between two or more parties, which may include the formation of a new business, complete with its own staff, premises, branding, products, supply chain etc.
What all joint ventures have in common is that each party believes it is offering something complementary to the other party (or ...