THINK CREATIVELY

CHAPTER 10

THINK CREATIVELY

Types of creativity

The creative mind

Flexing your mind

Increasing your creativity

A creative mood?

Problem construction

Functional fixedness

Mental distance

Working on it

From creativity to innovation

Brainstorming

Creative teams

Getting back into doing mode

A creative business

Invention. Imagination. Innovation Invention. Imagination. Innovation. Ingenuity. Creativity is a subject overrun with clichés, conjuring up images of ‘blue sky’ thinking, beanbags and brainstorming meetings.

Yet creativity is a pretty serious business. The ability to come ...

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