Are you just playing--or playing to win?
As CEO of Procter & Gamble, A.G. Lafley played to win. In close partnership with strategic adviser Roger Martin, dean of the Rotman School of Management, Lafley created a playbook for developing and executing winning strategy. This playbook involves five critical strategic choices:
1. What is our winning aspiration?
2. Where will we play?
3. How will we win?
4. What capabilities must we have in place to win?
5. What management systems are required to support our choices?
By applying this method to its stable of iconic brands, P&G repeatedly won and reached unprecedented levels of success.