Chapter 5

Marketing Vehicles That Can Work Well for Indies

As you’d expect, an indie game’s marketing campaign will vary considerably from a large publisher’s game launch. This chapter focuses on the kinds of marketing programs that many indies have used effectively, with relatively moderate budgets. AAA games, marketing campaigns can periodically provide inspiration and ideas for lower cost executions.

Chapter Objective:

Discussion of different kinds of vehicles for marketing games, focusing on those that can work best for indies at lower spending levels.

Tip: Look for opportunities to market your game that:

  • Get your game in front of relevant ...

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