Chapter 8

Marketing Materials

Indies have been consistently delivering extremely high levels of presentation polish and quality in their games.

When you start to create marketing materials, you should factor additional important considerations into the process beyond polish—in connection with marketing messaging and communication objectives. These materials should be more than just high-quality art in order to effectively build interest in your game.

Schedule time for creating marketing materials well in advance of launch—so you can get to the most effective executions, rather than inferior assets due to rushing.

Chapter Objectives:

  • Identifying ...

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