Chapter 10


Marketing for your game shouldn’t end when it launches. By developing post-release sustaining marketing programs, you can extend your game’s revenue stream, rather than promptly closing the book on the project. You should map out these initiatives while developing your game’s full marketing plan—well before the launch date. Your plan can go after a more prosperous long tail, rather than a short burst and flame out.

Chapter Objectives:

  • Identify important post-release areas of focus for your project.
  • Determine ways to extend the sales curve for your games and generate additional revenues.

Immediately after Launch

In the ...

Get A Practical Guide to Indie Game Marketing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.